KAY Jewelers drone show celebrates hope

11/29/23

KAY Jewelers shared the wonder of the season with patients and families at St. Jude Children's Research Hospital. Five hundred drones lit up the night sky over the campus in the shapes of patient art and holiday scenes.

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The star of the show was Harvey the Dog, a larger than life replica of the KAY Jewelers plush sold every holiday season to benefit St. Jude. [{ "selector": ".wonoj-a", "duration": "500ms", "fill": "forwards", "delay": "750ms", "keyframes": [ {"offset": 0, "opacity": 0}, {"offset": 1, "opacity": "1"} ] }]

"It just looked absolutely magical — and to watch it through my kids’ eyes was even more special."

- St. Jude mom, Kacie [{ "selector": ".itrkk-a", "duration": "1000ms", "fill": "forwards", "delay": "750ms", "keyframes": [ {"offset": 0, "opacity": 0}, {"offset": 1, "opacity": "1"} ] }, { "selector": ".kpzcl-a", "duration": "500ms", "fill": "forwards", "delay": "2750ms", "keyframes": [ {"offset": 0, "opacity": 0}, {"offset": 1, "opacity": "1"} ] }]

KAY Jewelers, their parent company Signet Jewelers, and their customers have been a dedicated partner to St. Jude for 25 years, supporting our mission and raising $100 million so far. [{ "selector": ".peild-a", "duration": "500ms", "fill": "forwards", "delay": "3000ms", "keyframes": [ {"offset": 0, "opacity": 0}, {"offset": 1, "opacity": "1"} ] }]

For the full drone show video and exclusive behind the scenes content

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Support St. Jude families today

Every child deserves to live their best life. Help St. Jude give kids with cancer that chance. [{ "selector": ".igoni-a", "duration": "500ms", "fill": "forwards", "delay": "500ms", "keyframes": [ {"offset": 0, "opacity": 0}, {"offset": 1, "opacity": "1"} ] }, { "selector": ".roakl-a", "duration": "500ms", "fill": "forwards", "delay": "2750ms", "keyframes": [ {"offset": 0, "opacity": 0}, {"offset": 1, "opacity": "1"} ] }, { "selector": ".sqxqe-a", "duration": "500ms", "fill": "forwards", "delay": "1500ms", "keyframes": [ {"offset": 0, "opacity": 0}, {"offset": 1, "opacity": "1"} ] }, { "selector": ".afipw-a", "duration": "500ms", "fill": "forwards", "delay": "4000ms", "keyframes": [ {"offset": 0, "opacity": 0}, {"offset": 1, "opacity": "1"} ] }]

11/29/23

Holiday magic soars on St. Jude campus thanks to KAY Jewelers

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KAY Jewelers shared the wonder of the season with patients and families at St. Jude Children's Research Hospital. Five hundred drones lit up the night sky over the campus in the shapes of patient art and holiday scenes.

"It just looked absolutely magical — and to watch it through my kids’ eyes was even more special."

For the full drone show video and exclusive behind the scenes content

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Support St. Jude families today

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